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Networking with LinkedIn

LinkedIn can be an amazing tool for networking, when used properly. It can be the perfect solution for people who don't enjoy networking in person too! Just get the right formula for chatting people up on LinkedIn and make connections, from the comfort of your couch and pajamas.

Here are a few tips to make your LinkedIn Networking get you noticed.

When approaching LinkedIn, it's important to recognize that this is not ordinary social media. This is not the place to post random thoughts, complaints about work, family or other things. (On second thought, be careful where you post any of those anywhere, because they can be found! I know someone who was let go because they bashed their company on Facebook. But that's a story for another day.)

There are many people with big titles, and big accomplishments on LinkedIn that may seem intimidating. Don't get overwhelmed, at the root of every successful person is just that..... a person, just like you!

When deciding who to reach out to on LinkedIn, it's far less important WHO you reach out to than if they actually see and act on the message. When messaging someone, make sure they have recent activity of no more than a month. This is a general rule that shows us that the person you are messaging is active on LinkedIn, and will have a greater chance of viewing your message.

Another good rule of thumb is to message the hiring manager, but ALSO members on the team. They can recommend you to the hiring manager. This is important if you can't get a hold of the hiring manager. (Be patient with hiring managers, they have a lot on their plate! If they don't get back to you, don't take it personally.)

Now that you know WHO to message, let's talk about the actual message itself.

Keep it simple- my formula consists of three parts. The first is expressing adoration/curiosity about the company. The second is focused on you and your background, and the last part is the ask! 

Adoration + Background + Action = LinkedIn Networking Pitch

Here's a template:

"Hi _____, I'm such a huge fan of (insert product or company name) because (insert compelling reason) and would love to learn more about what you do. I think I'd be a great fit culturally because (insert value that aligns) so I've applied for the (insert job) opportunity. Would you be willing to chat with me about it? If not, would you be willing to connect me with the hiring manager? Thanks so much!"

Now you're ready! If you need any help, don't forget to get the career confidence courses listed here!

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